At Intelectiva Group, we understand that a company’s true value begins with a universal human purpose:
To create experiences that generate happiness and leave a positive mark on people’s lives
Roberto González Alcalá, is the founder and CEO of Intelectiva Restaurant Group. With more than 30 years of international experience in the food and hospitality sector—recognized for excellence in managing global brands and developing new culinary concepts—he has been the driving force behind the vision that positions the group as a benchmark in contemporary Mexican gastronomy.
His leadership blends strategy, cultural sensitivity, and operational excellence, guided by a clear conviction: to bring Mexico’s culinary richness to the world through authentic, contemporary, high-value experiences.
Roberto draws inspiration from the legacy of his father, Don Roberto González Barrera, an iconic entrepreneur and the creator of global brands such as Maseca and Mission. His example—bringing the Mexican tortilla to millions of households around the world—left a profound mark of entrepreneurship, identity, and a transcendent sense of purpose.
This visionary spirit and commitment to Mexican roots have guided Intelectiva Restaurant Group’s purpose and philosophy since its inception.
"A more connected, more human, and happier world… starting at the table." - Roberto González Alcalá
Here, we don’t just serve tables—we serve emotions.
Every guest is at the heart of our story.